Tag Archives: Economic Downturn
Firms stepping up online marketing
Many firms continued to increase their marketing efforts during 2009 despite the recession, new data has suggested.
According to recent findings from the Interactive Advertising Bureau Europe (IAB), companies are allocating larger proportions of their budget to various marketing strategies.
The study revealed that online marketing continued to grow throughout last year, an area on which the [...] Continue reading
Posted in Marketing Strategy
Tagged Benchmark Report, Budget, Business Models, Chief Executive Officer, Crossroads, Economic Downturn, Iab, Interactive Advertising Bureau, Lead Generation, Marketing Efforts, Marketing Firms, Marketing Strategies, Marketing Support, Next Generation, Online Marketing, Proportions, Recession, Search Engine Marketing, Search Market, Uk Search Engine
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