Author Archives: GuestBlogger
Moreniche unveils split commission technology
Affiliate marketing company MoreNiche has unveiled new technology which will change the way in which commission is paid out.
Up until now, it had generally been the case that the affiliate which directed a customer to a product website where an actual purchase is made would be the sole recipient of commission.
However, research has proved that [...] Continue reading
Search engine visibility crucial to business
Search engine optimisation is essential for businesses who want to keep their profile high, an expert has claimed.
Companies have been advised to pay close attention to their search engine marketing strategies, or risk losing business to rivals.
Website optimisation expert Rebecca Lieb points out that there is an almost unfathomable amount of information available online, noting [...] Continue reading
Email marketing should avoid personal details
Email marketing should avoid being overly familiar with its clients, an expert has advised.
While it is common for marketing campaigns to adopt a friendly approach, some industry professionals believe it is a strategy that can be counter-productive if not applied with care.
Jeanniey Mullen, chief marketing officer for digital magazine company Zinio, said companies risk putting [...] Continue reading