These are the basic analysis every webmaster must do before he launches his website.Most of the failures occur do you lack of simple analysis on the market.This applies to every kind of website both commercial and non commercial.Especially if you are in affiliate marketing, time is of essence, spending a day analysing prospects can save lot of work after the launch.
- Can I create a site that adds unique value to my audience?.
- What will it cost (in time and money) to “start up” and build the site?.
- What will it cost (in time and money) to maintain and update the site in the future?.
- What will it cost to promote the site and build an audience (traffic)?.
- How certain am I about the cost estimates? Have I reasonably considered reasons why costs might escalate and why schedules might be delayed?.
- How will I monetize the site? (sponsorships, advertising, subscriptions, etc.).
- What are the possible revenue outcomes? (including reasonable “best case” and “worst case” scenarios).
- What are reasonable “timeline” forecasts for traffic and revenue? (I don’t think I’ve ever had a site that earned a profit during its first 2 years.).
- What risks (other than cost and revenue forecasts) might exist with the project? (I could probably write a book about this.).
- Are the cost and risk worth the forecasted reward?.
No process is foolproof, you must refine the process and website over a period of time to give it the competitive edge.Analysis helps you get the edge.
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