Search engine optimisation is essential for businesses who want to keep their profile high, an expert has claimed.
Companies have been advised to pay close attention to their search engine marketing strategies, or risk losing business to rivals.
Website optimisation expert Rebecca Lieb points out that there is an almost unfathomable amount of information available online, noting that the most successful businesses ensure they stand out from the crowd.
Ms Lieb said online search is quickly becoming the "only viable way" to navigate through the vast array of online content.
"If you are selling goods and services or you want people to find you, and they can't find you, well they will find your competitor. So, it's not really a choice anymore if you want to play this game," she said.
The expert also warned companies that they could fall behind if they opt for an entirely graphic webpage rather than HTML content which automatically responds to online searches.
Ms Lieb pointed out that a even powerful search engine such as Google will give up on a website it is unable read, resulting in a loss of ranking for the business.
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