A social media expert explains that businesses should be doing more to harness the power of social media marketing.
Social media is a buzz word in the area of marketing and, with more and more people spending their online time on sites such as Twitter and Facebook, an expert in the field, John Fladung, explains that businesses should be aware of and capitalise on the benefits this marketing technique can provide.
An independent marketing and advertising consultant for 25 years, Fladung has witnessed many developments in the field of marketing and social media.
He explains that MySpace was the beginning of the social media revolution. He says: “The idea was not about throwing ads in front of people, but actually “being” the ad by virtue of how you presented yourself and your products.”
Now, Fladung explains, social media marketing is about creating a community around your business. He says that there are two main reasons to utilise social marketing:
Firstly, to establish yourself or your company as an expert in your field of business.
Secondly, to raise your internet ranking by increasing traffic to your site.
According to Flading, it is all about search engine optimisation – getting as high as you can in the search engine rankings.
Flading advises that even small companies should not disregard social media marketing. He suggests most firms will experience a benefit, even if they just adopt a basic social media marketing plan.
This article was brought to you by Newsvend – delivering online news, blogs and other unique content. Newsvend automatically send headlines and snippets of content created for clients across more than a dozen social media news hubs, with links back to the original articles. 
